Branding: Enriching Lives, That's our Mission

Presidential SearchMCCC’s “Enriching Lives” brand – Learning Relationships, Accessibility, Practical Experience, Personal Involvement and Lifetime Value – has been the primary focus of the college’s advertising message for eight years and was aligned directly with the college’s mission in 2009.  This brand messaging has been the underlying framework of all advertising messages for the college since a rebranding initiative was completed in 2004-2005. In the college’s overall marketing campaign launched in the spring of 2012, the brand and mission became MCCC’s signature theme via the positioning line:  “Enriching lives.  That’s our mission.”