Digital Media Marketing and Communications

digital media marketing image

Curriculum/Degree Requirements

The Digital Media Marketing and Communications associate of applied science degree program enables students to obtain a broad introduction to the concepts and techniques used in the field of digital media and marketing. Graduates of this program may work in public relations, advertising, marketing communications, digital marketing or social media influencing. In addition to the associate degree, a Digital Media and Marketing Communications certificate program is also available.

Certificate Requirments

 

PROGRAM OUTCOMES

  • Upon successful completion of this course, students should be able to meet the program outcomes listed below:
  • Communicate clearly and effectively in both oral and digital forms to an intended audience using appropriate strategies and methods.
  • Employ writing/ communication tactics to create concise, persuasive content that support organizational, communication, and marketing objectives.
  • Discern and evaluate different social media platforms’ scope, audiences, and organizational usage benefits and risks.
  • Use effective design and visual tools and layouts to effectively communicate digital messages.

Digital Media Marketing and Communications Contact Information

Beverly C. Tomek

Interim Business Division Dean
Phone Icon (734) 384-4282
Building / Office IconF-193
Mail Icon btomek@monroeccc.edu